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GalaxyFounder.com | New Delhi, June 17, 2025 — Global electronics giant Sony has officially launched its premium Bravia 8 II QD-OLED TV series in India, aiming to redefine home entertainment with a combination of Quantum Dot OLED panels, its flagship Cognitive XR processor, and Dolby-certified audio-visual technologies.
Unveiled in a high-profile event streamed from Sony India’s innovation center in Gurugram, the new lineup positions Sony squarely in the ultra-premium smart TV segment, taking direct aim at the growing demand for cinematic experiences at home.
A Leap Forward in Home Viewing Technology
At the core of the Bravia 8 II series is QD-OLED — a hybrid of Quantum Dot and OLED technologies. This combination delivers deeper blacks, higher contrast, and vibrant color accuracy, especially in HDR content.
“With Bravia 8 II, we’re not just improving TV panels — we’re reshaping what home cinema means,” said Sunil Nayyar, Managing Director of Sony India, during the launch. “The new XR chip brings human-like cognitive intelligence to picture and sound.”
The Cognitive Processor XR, a proprietary Sony chip, uses real-time scene detection to adjust brightness, contrast, color tones, and even audio direction based on how human brains focus visually and audibly in real-world environments.
Dolby Atmos and Dolby Vision: A Theater-Grade Experience
One of the major highlights is the dual integration of Dolby Vision and Dolby Atmos, two of the most respected formats in high-end home theaters.
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Dolby Vision ensures superior contrast, HDR brightness peaks, and vivid details in every frame.
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Dolby Atmos offers 360-degree surround sound, with speaker positioning creating a bubble of immersive audio.
This combination makes the Bravia 8 II an ideal choice for Netflix binge-watchers, console gamers, and cinephiles seeking fidelity without compromise.
Design Meets Performance
The Bravia 8 II features an ultra-slim one-slate design, making it as much a piece of luxury furniture as it is a technological marvel. Hidden speakers, edge-to-edge visuals, and near-invisible bezels make it ideal for modern living rooms.
Additional smart features include:
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Google TV interface
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Voice Assistant control (Google & Alexa)
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Apple AirPlay and HomeKit support
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Auto Genre Picture Mode for gaming via HDMI 2.1
Gamers will particularly appreciate 120Hz refresh rates, VRR, and ALLM, providing latency-free play and compatibility with next-gen consoles like the PlayStation 5.
Local Market Strategy and Availability
Sony has been strategic in selecting India as a priority market for its QD-OLED push. According to company reps, the Bravia 8 II will be available in 55-inch and 65-inch variants, with prices starting around ₹2,49,990, depending on configuration and retail offers.
Pre-orders begin this week across Sony Centers, major electronic retailers, and online platforms like SonyLIV, Amazon, and Flipkart.
“With rising disposable income and increased content consumption post-pandemic, Indian consumers are now investing more in high-quality home displays,” said Rakesh Kher, Head of Consumer Electronics at Sony India.
Sony’s OLED Legacy and Competition
Sony's OLED legacy dates back to the original Bravia A1 series in 2017. With every generation, it has refined its color science, motion handling, and audio positioning. The Bravia 8 II marks a major milestone by merging OLED's contrast power with Quantum Dot’s luminance — a clear response to rivals like LG’s Evo OLED and Samsung’s QD display offerings.
Despite a higher price tag, Sony banks on brand credibility, superior image processing, and real-world design to win premium customers over.
Conclusion: Future of Living Rooms Begins Here
With the Bravia 8 II QD-OLED series, Sony reaffirms its commitment to pushing the boundaries of home entertainment. The XR processor adds brain-like intelligence to visuals, Dolby standards offer theater-quality sound and picture, and the minimalist design ensures it fits into homes as seamlessly as it performs.
For those willing to invest in an immersive, smart, and future-proof TV, the Bravia 8 II may very well be the centerpiece of India’s next-generation living rooms.